As Canada’s demographic landscape undergoes ongoing changes, fresh and unexplored possibilities are arising within the financial sector.

With more than a quarter of the Canadian population now surpassing the age of 55, and nearly 70% of this demographic being homeowners, with 60% having paid off their mortgages, a notable market has emerged. This demographic shift presents a demand for inventive financial solutions, especially in the arena of reverse mortgages.

HomeEquity Bank is steadfastly committed to providing older Canadians with the means to enjoy their retirement years with greater confidence. We understand that economic landscapes are shifting, and to meet these new challenges head-on, we’re enhancing our efforts to collaborate with the mortgage broker channel.

Growing our broker team across Canada

One of the cornerstones of our approach is the strengthening of our broker team. We understand that our broker partners are the lifeblood of our business, and their success is our success. As such, we are increasing our support on the broker channel by introducing a new role, effective January 1, 2024, called Business Development Associates (BDA).

The BDA will operate from a remote base, supporting broader markets and assisting in onboarding and educating new brokers interested in adding the CHIP Reverse Mortgage to their product lineup. This expansion means even more support, resources, and opportunities for brokers to serve their clients better.

Our Business Development Managers (BDMs) are reverse mortgage specialists, fully equipped to provide added value support to key brokers within their local markets, and they will continue to work exclusively with select brokers to foster the growth of their reverse mortgage business and enable them to cater to the evolving needs of the 55+ demographic group.

Streamlined underwriting and fulfilment processes

Speed and efficiency are crucial when it comes to financial solutions. We’ve always prided ourselves on providing fast approvals, and now we’re taking it a step further.

Our underwriting and fulfilment processes are being refined to build on our already impressive speed. This means that clients can enjoy the peace of mind that comes with a rapid and straightforward process.

We understand the importance of delivering on our promises. By streamlining these processes, we are ensuring that clients receive the financial support they need when they need it, all with the help of their trusted mortgage broker.

Simplified and enhanced commission structure

We understand that our broker partners play a crucial role in helping older Canadians achieve their financial goals. To show our appreciation, we are simplifying and enhancing our commission structure for brokers. This means more straightforward and competitive compensation for the valuable work you do. We want to ensure that your hard work is duly rewarded and that our partnership remains mutually beneficial.

A singular focus on Canadians 55+

As we navigate the ever-evolving economic landscape, HomeEquity Bank remains steadfastly dedicated to our core mission: providing financial solutions for Canadians 55+. We understand the unique challenges and opportunities that come with retirement, and we are here to help our clients make the most of their “better” years.

Exceptional customer experiences

From the very first inquiry to the ongoing support as customer needs evolve, HomeEquity Bank is committed to delivering highly-rated customer experiences. We understand that the journey to financial freedom can be challenging, and we’re here to make it as smooth and stress-free as possible.

Our dedicated customer support team is ready to assist at every step of the way. We pride ourselves on being approachable, knowledgeable and responsive, ensuring that clients have the best experience possible when navigating the world of reverse mortgages.

We rock!

It’s not just a catchy slogan; it’s a testament to our commitment to excellence. We’re passionate about what we do, and we’re here to make a real difference in the lives of Canadians 55+. When you choose HomeEquity Bank and the CHIP Reverse Mortgage, you’re choosing a partner who’s dedicated to your financial well-being.

Why choose the CHIP Reverse Mortgage by HomeEquity Bank?

  • Experience: With over 37 years of expertise in the Canadian market, HomeEquity Bank is a trusted name in reverse mortgages.
  • Dedication: We are singularly focused on providing reverse mortgage solutions to Canadians 55+, therefore, we know this market more than anyone else in Canada.
  • Efficiency: Our streamlined underwriting and fulfilment processes ensure fast approvals, allowing clients to access their equity promptly.
  • Support: Our growing broker team across Canada is here to provide you with personalized assistance and guidance every step of the way.
  • Competitive compensation: We offer a simplified and enhanced commission structure for our valued broker partners.
  • Outstanding customer service: From inquiry to fulfilment and ongoing support, we are committed to delivering top-notch customer experiences.

Join us in our mission to empower Canadians 55+ to secure their financial futures. HomeEquity Bank is doubling down on the Mortgage Broker Channel, and we’re excited to share this journey with you.

Together, we can unlock the potential of your client’s home and create a brighter, more secure future for all. It’s time to embrace the possibilities and help your clients enjoy the retirement they deserve. HomeEquity Bank – Your Partner in Financial Freedom.

Contact your BDM/BDA to find out more, or visit our website for more information.


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