TORONTO, March 1, 2024 /CNW/ – Ontario’s financial services regulator (FSRA) is launching an education campaign encouraging all consumers to check the credentials of the person they are getting financial advice from.

FSRA is making it easy for consumers to do this through a new online tool. The Check Credentials Tool will help individuals verify whether their financial professional holds the necessary credentials to use the Financial Planner or Financial Advisor (or similar) title in Ontario. These titles indicate that the professional has met minimum education standards, is supervised, and adheres to a code of conduct.

“In many cases people are entrusting their life savings to financial professionals and they expect that these people are properly trained and supervised,” said Huston Loke, Executive Vice President of Market Conduct, FSRA. “We encourage consumers to check credentials and we are making it easy through our new Check Credentials Tool.”

Research conducted by FSRA suggests consumers may not be spending enough time seeking out a qualified financial professional and verifying their credentials. Fifty per cent of respondents spent more time researching their last cellphone purchase than they did their financial professional.

In less time than it would take to order groceries online, consumers will be able to find out if their Financial Planner or Financial Advisor, or someone with a similar title, has the right credential to use the title, if they are in good standing, and if they have had any disciplinary action taken against them. Similar titles could include Financial Wealth Planner or Financial Investment Advisor.

Alongside the tool, FSRA encourages consumers to be empowered to ask questions of their financial professional to see if they meet their specific needs. This can include questions about their education and credentials, services they provide and products they sell. Visit Check Credentials to access and learn more about the Check Credentials Tool and for questions to ask.

FSRA continues to work on behalf of all stakeholders, including consumers, to ensure financial safety, fairness, and choice for everyone. Learn more at www.fsrao.ca.

FOR MEDIA INQUIRIES:
Russ Courtney
Sr. Media Relations and Digital Officer
Financial Services Regulatory Authority
C: 437-225-8551
Email: [email protected]

SOURCE Financial Services Regulatory Authority of Ontario

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