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CapIntel’s intuitive sales platform will now be used by The Gryphin Advantage Inc’s financial advisors and will play a significant role as Gryphin expands and works to build additional relationships with financial advisors nationally.

TORONTO — CapIntel, a financial technology (Fintech) company that supports financial advisors in their day-to-day workflow to deliver top-tier client service, today announced a partnership with The Gryphin Advantage Inc. As a national Managing General Agency (MGA), Gryphin continues to attract and support professional financial advisors across the country and is set on growing its revenue by 20 per cent this fiscal year. The cornerstone of Gryphin’s growth plan is technology and CapIntel’s platform will provide its advisors with the digital capabilities most needed.

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For over 20 years, Gryphin has been providing independent financial advisors access to the best insurance and investment products, vested and aggressive compensation, and highly personal service from qualified and experienced professionals. Over the past decade, the needs of financial advisors have changed significantly due to evolving client expectations and Gryphin has since expanded its offerings to include a suite of digital tools to help address this. CapIntel will be Gryphin’s latest digital offering to enhance the advisor-client experience.

“The initiative to work with CapIntel is a direct response to advisor feedback,” said Kirk McMillan, President at The Gryphin Advantage Inc. “As the industry continues to evolve, we recognize we need to remain at the forefront of the industry’s digital transformation and continue to look for tools and platforms that will help Gryphin advisors succeed in their practices. The partnership with CapIntel is just the start!”

Working with CapIntel offers a competitive advantage for Gryphin as, generally, the adoption of fintech platforms, such as those designed to enhance advisor efficiency and client relationships, is still in its infancy for MGAs. For the independent financial advisor, the use of CapIntel’s intuitive sales platform will help drive sales, save time, and build stronger relationships with clients. The platform enables advisors to access millions of products – mutual funds, ETFs, seg funds, fund of funds, equities, and bonds – to compare head-to-head or to combine into portfolios to make direct recommendations to clients. Advisors can then build customized client presentations using templates or personalized data selections that speak to clients’ needs.

“When I initially met with the Gryphin team, I was captured by their mission to support advisors with the best technology,” said James Rockwood, Founder and CEO of CapIntel. “The level of efficiency Gryphin’s network of financial advisors will now meet is unmatched by any other platform, and I am excited for the enhanced client relationships and outcomes that will be realized because of this.”

About CapIntel

CapIntel is a Toronto-based financial technology company leading the way in developing intuitive, web-based applications for financial professionals. Founded in 2017, CapIntel has been on a mission to elevate personal finance, and a significant part of this means growing wealth through investments. CapIntel’s platform helps financial advisors provide better service to their clients so they can get a better understanding of their investments and feel at ease knowing their future is secured. With over 10,000 advisors and 3 of the 5 Big Banks in Canada on their platform, CapIntel is transforming the advisor-client experience.

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About Gryphin Advantage

The Gryphin Advantage was founded in April of 1998. Our vision from the beginning has been to earn Independent Advisor business by providing access to the best available insurance and investment products, vested and aggressive compensation, and highly personal service from qualified and experienced professionals. Further, a unique corporate culture widens the ‘Gryphin’ community, where loyalties and relationships become far more meaningful.

For more than 20 years, The Gryphin Advantage has thrived in a competitive industry and continues to provide the leadership necessary for all to flourish in an ever-changing environment.

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Media Contacts:
For CapIntel: Katie Schiefer, 647-207-7797, [email protected]
For Gryphin Advantage: 1(800) 317-9224, [email protected]


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