• Three OnlyFans creators shared with Insider how they make money on the platform.
  • Monica Huldt made $750,000 in a year, and Elsa Jean is in the top 1% of OnlyFans creators.
  • Rebekka Blue branched out into selling unusual personal items to her subscribers.

OnlyFans, the subscription-focused platform dominated by adult content, says it has more than 1.5 million creators. Some of its biggest creators have earned life-changing amounts of money and built businesses around the platform.

These three women have used the platform to achieve financial freedom in different ways.

Monica Huldt made $750,000 in a year after giving up work as a dancer

Monica Huldt

Monica Huldt.

Courtesy of Monica Huldt

In 2016, Monica Huldt’s Instagram followers encouraged her to start an OnlyFans account.

When the pandemic started in 2020, her following increased. By 2021 she’d made $100,000 in a year from the platform. She made $750,000 from April 2021 to April 2022.

Huldt, who’d pivoted from dancing to content creation, said she found “new and interesting ways” to use her OnlyFans page on Telegram and paid for coaching from successful OnlyFans content creators.

“I’d estimate I’ve spent maybe $200,000 to $300,000 on promotion and coaching,” she told Insider.

Huldt described OnlyFans as a 24-hour job, adding that she’s realized that personal interaction with fans can make a huge difference. “It’s not about cranking out massive amounts of content every day,” she said.

“In the future, I want to keep my own pages going, but I want to move more into coaching and social-media master classes,” she said, adding she wants to be financially independent in 10 years.

Elsa Jean sold $30,000 worth of NFTs in a month

Elsa Jean

Elsa Jean.

Courtesy of Maddie Cordoba

Elsa Jean is in the top 1% of OnlyFans creators in terms of earnings.

In November, after retiring from the mainstream adult-film industry, she started minting NFTs, which gave fans access to content such as virtual parties and voice notes.

“I sold over $30,000 worth in just one month, and I don’t plan on leaving the Web3 space anytime soon,” she said.

She said NFTs appealed to her because people can’t duplicate them. “With other content I’ve made on Web2 platforms, people steal it and can put it up anywhere in a matter of seconds,” she said.

Jean said she wanted to continue offering NFTs and to “grow my exclusive content larger than my other content pages.”

Rebekka Blue sells her personal items like underwear and tights

Rebekka Blue

Rebekka Blue.

Courtesy of Rebekka Blue

Rebekka Blue started selling her underwear on Pantydeal, an underwear marketplace.

“I thought if I have 50 pairs of panties that aren’t really going anywhere, I could sell them used at $50 a pop. I could get a 20-pack of panties for $10 on Amazon,” she said.

Blue has also sold her saliva for $10 and her used tights for $32. She said she charges more for underwear depending on how many days of wear the buyer wants.

Though she promotes the items on Reddit, Twitter, and Discord, she said the process of selling the items usually starts on OnlyFans, where she introduces fans and subscribers to her offerings.

To protect her identity online, she uses a pseudonym, a separate email, and a VPN to conceal her IP address. She said she ships her items from a PO box and covers the webcam on her computer so that no one can spy on her.

In 2021 she wrote a book about working online in the adult-entertainment industry called “Slutrepreneur Secrets,” which discusses how to price and safely sell weird things on the internet.


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